Blog / 6 October 2026 / By: Hollywood Editors
Dolcexoxo Nike Milan- Performance Text
This was written as part of the "one-day cultural takeover and exhibition powered by Nike SNKRS on September 12, 2026, in Milan, celebrating the archival Air Max Dolce sneaker.". We were pleased to perform as Hollywood Superstar Review.
For six hours, two actresses read out passages from their assembled books, answered questions from the public. For six hours we wore t shirts and clothes that matched the assembled art. For six hours all we ate was the rice crackers hidden in a 3-D printed pink Henry Moore.
HOLLYWOOD SUPERSTAR LIVE BLOGGING 6 HOUR PERFORMANCE TYPE TYPE
More institutions, please!

Dear Superstar, there are many men with means, and there are a few men with taste, and there are about like fourty-five men with means and taste and none of them are doing what they need to do- which is to solve the socio-econo-ethico conditions of my thirst.
On the fact that there are no good bars to drink in, in London, perhaps we can say that these men ought to be a change in this department. And before you protest, please don’t fool yourself: when I say that there is nowhere to drink in London I am not saying there is no cherished drinking institutions. I am talking about the overabundance of mediocrity that leaves me absolutely parched of meaning. Why is there nowhere that has the design element, the exclusivity of clientele, the mystery that is necessary in order to make something like this work out.
In any case, we have two things to say right now on the decorative state of the domestic:
Rich men want to be artists when they should be collectors
We have become too okay with letting strangers into our homes
The post-internet age is one in which the bar has been left behind. We are programming and broadcasting from our bedrooms, homemade negroni in hand, pint can in hand. We proceed to socialise domestically because of zoning laws prohibiting live music and late nights, because a drink costs an hour of minimum wage work, because we can already see everyone we need to see on instagram. We invite people into our homes physically because the rigour demanded by public space is too much when the social contract has been worn so thin, because since we were young we had the history of the entire world shot into our brain as we were wrapped up in our barbie/superman/nonbinary bedspread.
The domestic has already been so public for all of us that the ‘reveal’ in person (because of course there is no such thing as a blind date) becomes about subtlety. It is fitting that London bars are a blank relief of anonymity, when so much of life is lived looking at usernames and overly curated online worlds. The great relief of wetherspoons, the great relief of their lack of music. The even greater relief, sometimes hipster relief sometimes not so hipster relief of a Samuel Smith pub, and their similar lack of music. All of these places are amazing places where you can go and be nothing, as a relief from the supreme individualising process of creating a private property authorship of your own life. But these places are only open for so long, unless you have daddy/company card: we only have so much money, but we all really love to hear the sound of our own voice as we trail off into the night. So we invite people inside, for economic and social reasons.
Those whose lives are not overdetermined by the social or the economic are the errant, arrogant sons of financiers and those navel gazing daughters who did not want to become consultants. The unprofessional trustafarians, distracted and stimulated into becoming artists as an excuse for their own failed identities. What else? What else is there for them to do? I have an idea- how about instead of making your lives so incredibly boring, you might want to fall out of love with your punk, industrial teenage heroes and become a Malcolm McClaren. Perhaps I am leaning too far into familial, socially reproductive determinism here, but I can’t help but wish for some people to be the businessmen their fathers wished for them to be.
Dear Superstar, when I was being educated at the finest school in all the land, I was taught the most incisive, cutting, high level of the snake-eating-itself of institutional critique. This level of meta-critique means that I might have been put into this situation in which we find ourselves writing at this very moment, which is wearing sneakers to promote a shoe in the city of fashion, Milano. At this very second, we have been installed in a small fashion institution in the railway arches 200 meters from the Milano Centrale Statione.
When I was taught to criticise, it was always as if I were inside the railway arches, in the bright white of an installed space. Clean, white, pink. Promotional and perfect, my feet fit exactly in these shoes. This is where I am meant to be. This place is good, we are tucked away in the centre of the exhibition. At this very second people are looking at me writing, half-pretending to be writing. LaLaLa. We are here performing for six hours and the lighting is fluorescent but perfect, everyone’s skin shines expensive like the sweat on an Arabian horse. Men come up to me and ask those obvious kinds of questions that you forget people use to flirt: “are you an artist?”.
No, we say. We are bloggers. We are here to blog about the topic: why we should be having more guys design places like Max’s Kansas City- we need more restauranteurs in London. Restauranteurs who don’t care about food. Food is what you care about to care about your body, but if you go too far along that road you end up like Bateman. If there is anything that we learnt from American Psycho, it's that restaurants were invented so business people could prevent themselves from disclosing the true brutality of their fantasies!
Lets have a restaurant where you can only see each other from quite close up, red lights and a band in the next room. Let’s have a bowl of chicken wings for the table and a large bucket of Sangria. Let’s have it as a chain; as a public members’ club that wouldn’t have yourself for a member. If you got money come talk to us. But first: let's collect ourselves.












































































































